Market Measures tech survey opens

The annual survey has opened at www.marketmeasures.co.nz. The survey period ends on Friday 27 July and results will be available in September.

“New Zealand’s growing community of tech exporters is very keen to understand what sales and marketing strategies drive growth, and we are starting to build a good body of knowledge with the Market Measures survey,” says Owen Scott, managing director of Concentrate, which organises the survey with fellow technology marketing company Swaytech.

New Zealand Trade and Enterprise and PwC are the principal sponsors of Market Measures 2012.

Last year the survey revealed that the highest performing companies had a relatively simple formula for growth, Scott said.

“They focused on distinct market niches with a small number of products, understood those markets well, partnered with companies to sell and promoted themselves aggressively.”

He said the 2012 survey aimed to explore these factors in more depth, and in particular, look at the role played in the sales process by online promotional strategies such as social media.

Copies of the report will be available for $250, and the results will also be announced at presentations in Auckland, Wellington and Christchurch.